The presentation was very beneficial to me, as the topic of utilizing more analytics in my work has been top of mind. I have not historically been an analytic data person, but totally agree with Lynne that the numbers , whether data points or ROI, are major credibility boosters. Of course, using hard quantitative numbers as usability testing outputs has been part of my arsenal for years, I am now consciously looking to expand on the data sets I use and drive the need for.
As always, Linda (I didn't get a chance to say hi) had some great insights as well on how to engage stakeholder members to own (so you can look to them as experts in their domain) the specific data points you need to get the full picture. This is empowering for all parties, so an excellent tip. Linda is a master of workshop/meeting management.
Lynne's presentation also provided ample opportunity for Q&A and open discussion. Thanks Lynne!
— Shawn Mabey