Networking: 5:30pm to 6pm
Event start: 6pm sharp (note that doors will lock after 6pm) to 7:30pm
Social event: 7:30pm to 9pm (back room of the Railway Club 579 Dunsmuir Street)

 Incorporating numbers and data into your design process is much simpler than you think. IAs and UX designers are already "web analysts”: Our in-depth knowledge of user behaviour provides us the ability to glean vital, actionable insights from analytics data that others, such as marketers and business analysts, might miss.

This talk will remove mystique around the ‘web analytics’ process and speak to common misconceptions IAs have with this area of practice. Through tips and examples of tactical applications of web analytics data in a ‘UX friendly’ context, we will show that analytics is an efficient tool for gaining rapid insight into user behaviour and improving the value of our designs.

We will illustrate ways analytics data can be brought into play with familiar IA and UX processes and provide examples of how metrics extend the life of our early research. We will show how personas help drive search analysis, audience targeting drives useful segmentation, and internal search data informs content strategy. This talk aims to show IAs and UX professionals why web analytics should be on their radar and how it can help them find a common language with their business and marketing counterparts.

Speaker
Lynne Jessica Polischuik is an independent user experience and interaction design professional based in Vancouver, British Columbia. With nearly ten years of industry experience, Lynne held roles in digital marketing before specializing in web analytics and further refining her skills in user experience and interaction design. She has consulted for companies such as Happy Cog, ADP, Electronic Arts, Stanford School of Medicine, Disney Interactive and CSL Hong Kong. Lynne studied Web Analytics and Integrated Marketing at the University of British Columbia and she is both a Google Analytics and Omniture Sitecatalyst certified consultant. 

Cost
We are going to be charging everyone $10 to attend the event. All money collected for the event will be used to purchase appetizers at the social event after (we will run it at zero profit). Hopefully you will join us for a fun evening!

Note that you have to pay even if you are not attending the social event... Please pay before as we do not want to take cash at the door. Thanks :)

A big thank you to our location sponsor!
A huge thank you to VFS for hosting us for another year. They have been incredible to work with and we appreciate their support!