VanUE

September 16, 2010 5:30 PM - 82 attended

The Impact of User Experience Documentation

VFS (map)

Selected By: Ben Skelton

Networking: 5:30-6:00pm
Event: 6:00pm - 7:30pm
Please arrive before 6pm as the doors will be locked!

You will Learn:

The importance of integrating brand strategy and communication principles in the UX design process

How important the relationship is between Brand Manager, UX Designer and Art Director

Creative processes used to develop effective guidelines for brand communication and user experience design

Marc-Oliver will walk you through the lessons learned from navigating three complex projects with stakeholders with multiple agendas, challenging him – as the lead designer – to take more responsibility for ensuring that the brand strategy, the design logic, the UX principles etc., form a strong relationship and live beyond the handover.

The workshop adresses professionals (client – agency):

who prepare design documentation for front-end developers and interface designers/web designers

who gather requirements, translate them into goals, implement UX findings and define design principles

who ensure quality of the deliverables within the development process and the final product (client – agency)

who assist in the distribution of guidelines and UX documentation

who update large scale websites and launch new products and services

So basically, it is for:

UX Designers and Managers

Information Architects

Front-end Developers

Interface Designers / Web Designers / Art Directors

Brand Managers and Strategist (client side)

Content Managers and Website Editors

Marc-Oliver is preparing a workshop for everybody who is interested in developing user experience documentation. He will share his knowledge and experience gained at Razorfish from an Art Directors perspective, where he developed 3 major international web style guides. He has a lot of material to share and show and will talk about the web user experience work-stream and the development and integration of an eBusiness Strategy for T-Mobile (similar to TELUS), Yellostrom (similar to BC Hydro) and Germanwings (similar to Air Canada). In addition he will cover the creation of a visual taxonomy and process of rolling out the UX documentation to more than 11 countries.

After the workshop we are thinking that it would be fun for everyone to bring samples of their best (or worst) User Experience documentation to show others at the social!!

Marc-Oliver Gern
Few more days left to the presentation. Feel free to join the conversation on LinkedIn ---- see link below.

Be prepared, that the presentation and the conversation will cruise around the question: How to establish a cohesive (user/brand) experience accross all media?

See you soon.

http://www.linkedin.com/groupAnswers?viewQuestionAndAnswe...

Posted September 9, 2010 at 11:33 AM
Marc-Oliver Gern
I will upload an optimized (self explanatory) version of my presentation someday soon on SLIDESHARE. The idea is also to add a couple more slides on "How to set up/design Styleguides" (as suggested from Mara), implement some useful links, more screenshots from other best practice examples and such. Feel free to send me a message if you want me to notify you :-)

Hope you enjoyed the evening. See you soon.
Marc-Oliver

Posted September 17, 2010 at 10:04 AM
You must be a member to post a comment. Join or login.