If Content is King, How Well Do We Treat It?: Designing the UX for a world of converging and diverging content
Tuesday, February 17th, 2009
Networking: 5:30pm to 6pm
Seminar: 6pm to 7:30pm
The doors will be locked after 6pm!
RSVP
Positive RSVPs only please: rsvp@vanue.com
Session abstract
The sun is quickly setting on the day of single-use content. Content creators are being asked to green their content by reducing, re-using, and recycling. It’s not just a matter of efficiency, but good business practice.
Content convergence is the recognition that content is a corporate asset whose value can be extended by its strategic re-use. While most organizations focus on re-use of marketing content, the breadth of a content strategy straddles marketing, technical, social media, and user-generated content. When a content strategy takes into account all types of corporate content, it can create a powerful user experience that increases corporate visibility, boosts brand recognition, and increases customer trust and loyalty. The convergence of multiple content genres leverages the power of all useful content assets throughout an organization and multiplies its effectiveness exponentially.
In this session, Rahel looks at the various combinations in which content can be integrated, converged, and be presented or distributed, and illustrates some of the ways that the user experience plays out for content consumers.
Our speaker
Rahel Anne Bailie describes herself as a content strategist, though the skill set she uses encompasses content management consulting, business analysis, information architecture, usability, and communications. She has operated her consultancy, Intentional Design, since 2002, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and often facilitates the transition to new business processes, content models, and technology implementations.
Coming from a combined technical communication and user experience background, she understands the complexities of structured authoring and matching performance to user need. A self-professed geek, Rahel is drawn to technology like a moth to flame, and embraces technologies that serve to improve the performance of communication products and the processes to create and maintain them. Rahel participates in Content Management Professionals and co-founded the Canada West community, was named to rank of Fellow of the Society of Technical Communication in 2009, and holds memberships in related professional associations such as IAI and UPA in order to keep current in pertinent practice areas.
Location: VFS (Vancouver Film School)
The VFS Digital Design campus is located at 420 Homer Street between Pender and W. Hastings. Enter through the side door on the east side of Homer Street. The event will take place in Theatre 1 accessible from the main foyer.
Our Sponsors
Location Sponsor: VFS
VFS has been supported VanUE since our inception and we would like to thank them for their continued generosity!!