Winning customer loyalty means consistently delivering your brand promise across a variety of touch points. Amber Bezahler, Director of User Experience at Blast Radius, will explore how the evolving role of UE is creating these compelling customer experiences. She will reveal how customer intelligence is used to develop better products and services, and how UE can help craft experiences that extend valuable content to multiple channels.

Amber will also show how customer pathways are defined and how scenario design can be effectively employed to help identify who your users are, and how can you help them achieve their goals.

Blast Radius’ solutions are powered by a unique integration of expertise in business strategy, technology and user experience. They design and deliver superior customer experiences for clients like Nike, Nintendo, BMW, Aeroplan, Heineken, and Sony.