The design of innovative breakthroughs in user experience often come from teams that are made up of diverse disciplines and backgrounds. How does one effectively manage such a team and get effective results? As practitioners in this industry, how do we fit into an integrated approach?

To demonstrate its process for innovation for an episode of ABC’s late-night news show Nightline, IDEO created a new shopping cart concept, considering issues such as maneuverability, shopping behavior, child safety, and maintenance cost. The show concentrated on IDEO’s design process, recording as a multidisciplinary team brainstormed, research, prototyped, and gathered user feedback on a design that went from idea to a working appearance model in five days.

Come watch the episode and participate in the discussion afterwards with our panel to share your views and experiences.

Program Clip

Visit www.ideo.com/media/nightline.asp for a clip of the program.

This entry was posted on Thursday, November 25th, 2004. You can follow any responses to this entry through the RSS 2.0 feed.