Panel Discussion: Selling & Incorporating the Process of User-Centred Design
As UE practitioners, we recognize the benefits of a user-centred design process. But how do we sell the business benefits of user experience to our clients and internally to our colleagues? Ensure it is incorporated into - and not slashed from – project budgets? What tools and techniques work?
A panel of UE practitioners from Habañero, Telus, McMillan, Communicopia and Performance by Design discussed their experiences and approaches and opened the floor to your UE challenges.
Moderated by: Ben Skelton, Habañero Consulting Group